German fashion label Bogner has opened two permanent flagship stores in New York City and Los Angeles.
According to the brand, the expansion demonstrates its dedication to increasing sales and influence in the local market while establishing its position as a top lifestyle brand globally. The US is also a significant market for the corporation, accounting for around 25 per cent of its revenue.
Located at 755 Madison Avenue, the New York City store spans 3400sqft and is inspired by a modern chalet, embracing a subdued colour palette and natural materials to create an appropriate backdrop for Bogner’s products.
Meanwhile, the Los Angeles location, at 8500 Sunset Blvd on the Sunset Strip, features 2500sqft and pays tribute to the city’s architectural style, with simplicity at the core of the design.
“It is a testament to our belief in the power of physical retail and our dedication to providing an exceptional in-person experience for our customers,” said Linda Ashman, executive VP at Bogner of America.
“We are confident that these new spaces will not only captivate and inspire but also reaffirm our brand’s enduring presence in the hearts of our valued US customers.”
Bogner’s stores offer customers the Fall/Winter 23/24 collections, the current ready-to-wear and sports collections, and the lifestyle-influenced practical Bogner Fire + Ice brand.
