Toy company FAO Schwarz has opened its first location in Paris to provide “high-quality” toys and enhance the shopping experience. 

Situated on the fifth floor of Galeries Lafayette Paris Haussmann, the almost 7000sqft store is a collaboration with PRG Retail Group and FAO Schwarz’s owner ThreeSixty. 

“Our mission at FAO Schwarz is to inspire awe and wonder around every corner of the store, and we’re excited to bring that same experience to Paris,” said David Niggli, chief merchandising officer at FAO Schwarz. 

“Visitors can expect to find world-class specialty toys and interactive experiences along with our amazing team of demonstrators and Toy Soldiers to bring them to life in the most theatrical, magical way.”

The Paris store features six retail experiences and 24 toy brands, including Corolle, Doudou et Compagnie, Histoire d’Ours, Lego, Moulin Roty, Papo, and Sentosphère. 

ThreeSixty Group opened the first FAO Schwarz’s Europe store in Milan in 2021 via an exclusive partnership with PRG Retail Group. 

Other countries where FAO Schwarz operates include London, Dublin, Beijing, Seoul, and New York.