DTC cosmetics brand SBLA Beauty files for Chapter 11

SBLA Beauty product
SBLA Beauty has filed for Chapter 11 bankruptcy. (Source: SBLA Beauty/Facebook)

Science-backed skincare company SBLA Beauty has filed for Chapter 11 bankruptcy protection.

The company filed for the process in the Southern District of Florida earlier this month.

It listed assets between $500,001 and $1 million and liabilities of between $1 million and $10 million, according to the court filing.

SBLA Beauty did not state the reason behind its bankruptcy and whether or not the proceedings will affect production or sales.

Founded in 2018 by Randi Shinder, SBLA Beauty sells non-invasive anti-ageing products. Its most well-known products include the Eye Lift Wand and Neck, Chin & Jawline Sculpting Wand. 

“The SBLA Beauty brand maintains a unique position with consumers that want to feel their best without invasive procedures, pain, or downtime,” Shinder says on the brand’s website. “We understand and maintain perspective and respect for aging beautifully and are dedicated to providing real solutions backed by science.”

SBLA Beauty’s products are available via Amazon and direct to consumers on its e-commerce site.

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