Deckers calls time on Koolaburra brand

members of a family wear Koolaburra's products
Deckers is phasing out its Koolaburra brand. (Source: Koolaburra)

Deckers is phasing out its Koolaburra brand to maintain focus on the higher-performing Ugg and Hoka labels.

The plan was announced during an earnings call last week, with more details to be revealed later this year.

The company expects to sunset Koolaburra.com at the end of this fiscal year, which will be March 31, and wind down Koolaburra in the wholesale channel throughout this calendar year. 

According to CEO Stefano Caroti, the move comes as “Ugg has continued to solidify its positioning as a leading global lifestyle brand” and as the company plans to maintain focus on its most significant organic opportunities.

Deckers recently reported net sales of $1.827 billion for the third fiscal quarter, a 17.1 per cent increase year-on-year. 

Ugg’s sales grew 16.1 per cent to $1.244 billion, while Hoka rose 23.7 per cent to $530.9 million. Sales of other brands, which include Koolaburra, fell 6 per cent to $28 million.

In August, Deckers sold its Sanuk brand to Canada’s Lole Brands for an undisclosed amount.

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