Chinese sports brand Peu a Peu opens new flagship in Hangzhou

Hangzhou-based Chinese design firm So Studio has created a retail space for sporting goods brand Peu a Peu featuring a system of pulleys, steel racks, and large metallic spheres. The store’s 70sqm interior, which was recently celebrated in a Designboom report, is inspired by the movement and interaction observed on a sports field as well as contemporary pop artist Jeff Koons’ balloon series. Peu a Peu, owned by JNBY, a designer brand focused on contemporary apparel, footwear and accessories.

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