A decade ago, I worked at Amazon: Here’s what I learned

Love it or hate it, Amazon has forever changed the way the world shops online. A decade ago, I found myself working at its UK headquarters in the kitchen and home team. In time, I was promoted to head up the content and marketing team in this category. While it was definitely not without its challenges, the time I spent working there led me to uncover insights, tips and tactics that I carried with me working in senior marketing roles at other major retailers, as well as the work I do in my own b

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