Wendy’s shifts to blue in global store redesign

Wendy's
These stores will also include digital ordering kiosks. (Source: Wendy's)

Wendy’s is refreshing its brand identity, unveiling a new restaurant design as part of its ‘Future Fresh’ initiative.

The fast food chain revealed the concept during an investor call, with interim CEO Ken Cook saying new international locations will feature a bright blue color scheme instead of the traditional red.

In addition to the rebranding, these stores will also feature digital ordering kiosks that aim to move away from traditional countertops and cash registers.

“This bold, modern format enhances our visual identity through a blue color scheme and a digital-first layout that makes us stand out from the competition,” Cook said.

“These actions support our globally great, locally loved strategy, driving continued expansion around the world.”

Wendy’s has already introduced blue accents inside some restaurants while keeping red as its primary brand color.

The company has rolled out the full design at 100 locations in the Philippines and plans to expand the concept into other countries in the coming months.

Wendy’s has yet to confirm when the redesign might be introduced in the US.

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