Fashion chain Lulus has opened its first bridal boutique in Los Angeles, providing brides with an improved wedding shopping experience.

The bridal boutique is located on the upper floor of the Lulus on Melrose retail site and offers gowns, bridesmaid dresses, bridal accessories, and shoes. 

“We know how important someone’s wedding day is to them and we’ve created an experience that invites brides and wedding parties to see first-hand the elegant construction and premium finishes of each of Lulus’ fashionable, yet attainably priced gowns,” said Crystal Landsem, CEO of Lulus. 

“Our aim is to make every woman feel beautiful, celebrated and as if she’s the most special version of herself for every momentous occasion, especially her wedding. At Lulus, brides won’t have to compromise – attaining that luxurious look without breaking their budgets isn’t a dream, it’s a reality.”

Lulus launched its bridal category in 2019. In recent years, the brand has been known for its “Awaken My Love White Long Sleeve Lace Maxi Dress,” and “Heavenly Hues White Maxi Dress” among its most popular wedding styles.

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