True Religion inks new kids’ sportswear licensees

(Source: True Religion)

Lifestyle apparel company True Religion has sealed two new kids’ sportswear distribution agreements with two licensees: Star Ride Kids and Mad Engine Global, expanding its global distribution network.

Star Ride’s network will include wholesale partners in the US and Latin American countries including Mexico, Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama. Mad Engine will distribute True Religion Kids throughout Canada. Both collections will be available at True Religion’s retail locations and online.

True Religion’s kids line, featuring Star Ride Kids and Mad Engine Global, will be available in retailers for Back to School 2024. Sportswear, outerwear, sleepwear, and swimwear are available in sizes ranging from 0 to 16 for boys and 0 to 14 for girls, with prices starting at $80.

“We aim to bring True Religion’s instantly recognizable and iconic stylings to retailers across Canada in various categories including sportswear, swimwear and sleepwear,” said Angelina Yagudayev, executive VP of the international division at Mad Engine Global. 

Earlier this year, True Religion also entered into a new footwear licensing agreement with wholesale distributor Orly Corporation.

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