Nursery bedding and furniture brand Baby Letto has opened its first-ever brick-and-mortar store – in its hometown, Los Angeles, on Melrose Avenue.

The boutique offers a personalized, concierge-style experience where shoppers can explore more than 25 pieces from the brand’s collection, including modern cribs, gliders, recliners, and dressers.

Customers can also explore wood samples and fabric swatches inside the store’s “Design Center” while receiving hands-on product advice from Babyletto staff.

Additionally, Babyletto has introduced a “white-glove” premium delivery service that handles and transports packages with extreme care. 

Teddy Fong, founder and CEO of Babyletto, said that as a parent, he saw the need for a more welcoming space in the city. 

“Our store is more than just a place to shop; it’s a community hub where parents can connect, share experiences and find support,” continues Fong. “Our goal is to inspire and provide personalized guidance to make nursery shopping positive, seamless and exciting.”

Established in LA in 2009, Babyletto carries more than 100 modern nursery essentials that were previously just available at retailers, including Babylist, Crate and Kids, Pottery Barn, and Target.