Zara lipstick goes on sale this week – but only online.

The fast-fashion brand’s first lipstick collection – called Zara Ultimatte – marks a continuing expansion of its beauty and cosmetics offer. Sister brands Bershka and Pull&Bear already have makeup lines, targeting younger consumers.

Parent company Inditex says the collection was “inspired by the kind of makeup needed to create ad campaigns”. It is based on a colour palette created by British make-up artist Pat McGrath, (famous for working with Christian Dior and Armani Beauty, among others).

The French-made Zara lipstick collection was designed in Los Angeles, featuring 12 high-pigment lipsticks, eight liquid-matte lipsticks, a box kit with three red colours and a limited-edition, behind-the-scenes kit. Prices range from €7.95 to €19.95. While available only on the Zara website, the company will ship worldwide.