The Rite Aid brand and related assets have been put up for sale as part of the business’s ongoing bankruptcy process.

The professional services team at Hilco Global has been retained to manage the sale of the assets, subject to Bankruptcy Court approval. 

Hilco is seeking bids to acquire the assets until the end of this month and will organize an auction, if necessary, on November 6.

The available assets include the Rite Aid brand and RiteAid.com domain name, owned private-label brands such as Ryshi, PawTown, Refreshery, and Tugaboos, as well as certain front-end loyalty data. This sale does not include prescription files.

“This is a rare opportunity to acquire one of the most well-known retail healthcare brands in the US,” said David Peress, Hilco Global’s executive director for IP services.

“The Rite Aid brand can be immediately leveraged across multiple sectors – from e-pharmacy and digital health, to health and beauty and consumer-packaged goods – to meaningfully engage with consumers across sales channels.”

Founded in 1962, Rite Aid was the third-largest drugstore chain in the US, operating more than 2100 stores across 17 states at its height.

The company filed for Chapter 11 bankruptcy protection in May, its second time in less than two years, amid decreased drug sales margins. It had about 1200 stores and some 8 million customers at the time.

The firm later received court approval to close stores and sell most of its pharmacy assets in separate transactions to CVS, Walgreens, Albertsons, Kroger and Giant Eagle, among others.