Denim brand Wrangler has joined with Whataburger to develop an apparel collaboration, citing a “deep-rooted connection” to Texas culture.

The Wrangler x Whataburger edit comprises 33 pieces of clothing and accessories, including a denim vest, striped shorts, and pants.

In addition, Trucker jackets have Whataburger’s “Flying W,” while hamburger-inspired hoodies, delectable graphic shirts, and hats complete the line with a “WhataWrangler” twist.

“Whataburger has always been about bringing people together around bold flavors and big traditions, and teaming up with Wrangler takes that spirit to a whole new level,” said Scott Hudler, chief marketing officer of Whataburger. 

“This collab is a celebration of our shared roots – classic denim meets Whataburger’s unmistakable Texas flair. Think timeless style with a splash of spicy. We’re thrilled to give fans a way to wear their love for these two brands.”

The Wrangler x Whataburger collaboration is available online for $34.99 – $89.99. 

Last year, Wrangler was making its expansion in India with six new stores, through its exclusive licensee Ace Turtle.