British jewelry brand Astrid & Miyu has opened its second store in New York City as part of its expansion in the US.

Located on Madison Avenue, the new boutique follows the brand’s West Village debut and aims to showcase its signature London-inspired aesthetic.

The store offers jewellery and accessories alongside in-store experiences, including piercings, welding, and tattoos.

Founder Connie Nam said opening the second location feels like a natural expansion for the company. 

“We’ve always been passionate about creating beautiful spaces that go beyond jewellery – places where our community can come together, express themselves, and feel at home,” she added. 

“New York has embraced us in such a remarkable way, and we’re so excited to continue growing with our customers here.”

Founded in 2012 in London’s Notting Hill, Astrid & Miyu is known for its dainty, stackable designs. The brand says a Los Angeles store is slated to open early next year.