Wrangler and Barbie launch collaborated apparel collection

Denim brand Wrangler has collaborated with Mattel’s Barbie to launch a new range of clothing patterned after the fashion styles of the iconic doll.

The collaboration features a new western-inspired collection of denim, jackets, tops, tees, and dresses for women and girls. The items are available for purchase on Wrangler.com and in stores.

“Particularly through the remarkable expansion of its female product categories over the years, Wrangler has earned a unique position in women’s fashion, offering a western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies and generations,” said Jenni Broyles, senior VP at Wrangler.

“Barbie has become a permanent and cultural symbol of empowerment, and with this collection, we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time.”

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