William-Sonoma has appointed Aujsha Taylor as president of Rejuvenation, the company’s premium lighting and hardware brand. 

Joining the company in 2003, Taylor transitioned into a leadership position at Rejuvenation in 2020.

Since then, Rejuvenation’s revenue has more than doubled, driven by the brand’s expansion into 13 retail stores and broader merchandise categories.

As president of Rejuvenation, Taylor will lead the brand’s merchandising strategies, product development, and growth initiatives.

“Aujsha’s promotion to president of Rejuvenation reflects the significant contributions she has made in helping pave the path for Rejuvenation to be the next billion-dollar brand in our portfolio,” said Laura Alber, president and CEO of Williams-Sonoma. 

Last month, Williams-Sonoma ended the year strongly and named a new store president.