Will Thai retailers benefit from ‘The White Lotus’ effect?

Series 3 of HBO’s acclaimed satirical drama series, The White Lotus, is being produced in Thailand this year, after successful seasons shot in Hawaii and Sicily. The Thai Government hopes that the attention it garners will ignite a surge in big-spending visitors. The series will hit the screens in 2025 but already the retail, hospitality and sundry other tourism business owners are licking their chops. Should they be careful what they wish for? The White Lotus is a social satire in which the e

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