Why The Iconic co-founder’s cannabis company is attracting celebrities

cannabis products
Cannabidiol products are becoming increasingly popular with stressed out millennials. Image: Vaay.
Nearly a decade on from launching The Iconic, co-founder Finn Age Hänsel is continuing to flex his entrepreneurial skills, albeit in an altogether different category – cannabis.  Hänsel and The Iconic’s former head of marketing Fabian Friede, are leading the charge at German cannabis business Sanity Group, which has just introduced its direct-to-consumer cannabidiol (CBD) wellness range, Vaay, into the UK.  “What I’m good at is building online brands and building good wor

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now