Why The Body Shop is returning to its activist roots

From Covid-19 and Black Lives Matter to the US elections, it’s been a particularly rocky and uncertain year for everyone, and consumers are increasingly expecting large organisations and brands to show leadership when it comes to social and environmental issues.  “Covid-19 has really shone a light on the importance of social issues, and consumers now expect brands to engage in conversations around those issues,” marketing expert Jana Bowden told Inside Retail.  “Retai

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