Kering: Why we’re using AI to measure circularity

A Gucci store front with a cyclist at the front.
The term ‘luxury’ has evolved in recent times. Image: Bigstock
Luxury clothing group Kering plans to use artificial intelligence (AI) as well as new technologies to measure its impact and progress toward circularity. Pilot projects have already been developed internally to use AI in its operations and, this year, the group plans to intensify its efforts to develop specific solutions with a focus on innovation, according to Marie Claire Daveu, chief sustainability officer and head of International Institutional Affairs at Kering. “Thanks to artificial inte

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