Why Arc’teryx is taking a ‘less is more’ approach to product mix

The brand is known for its minimalist design and high performance. Image: Supplied
Premium outdoor brand Arc’teryx has always been obsessed with product design. It describes the Arc’One design centre at its headquarters in Vancouver, Canada, as an engineering lab, and employees regularly test prototypes in the rugged conditions of the nearby Coast Mountains.  It can take years to refine the minimalist look and technical performance of a new product, and as a result, many of its jackets and pants cost upwards of $500. Now it’s seeking to add a third element to the de

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now