Beauty and wellness franchise platform WellBiz Brands has named Amanda Clark as its new CEO, effective March 12.

Clark will succeed Jeremy Morgan who has stepped down from the position.

“After conducting a comprehensive search, it became clear that Amanda is the right leader to drive the next phase of growth for the WellBiz Brands platform and our world-class, experience-based consumer brands,” said Morgan.

Prior to the new role, Clark worked as COO for international and chief development officer at Papa John’s International. She also served as EVP of restaurant experience at Taco Bell and held various roles at Procter & Gamble.

“I am passionate about the beauty and wellness industry and inspired by this portfolio of female-focused brands that build confidence and foster well-being,” said Clark.

“We have an exciting journey ahead as we build on our momentum and strengthen the impact we can have for our customers, franchisees, and brands.”