The eco-friendly casual footwear brand Vivaia is set to open its first brick-and-mortar store in the US as it works to accelerate its physical footprint.
Located in New York’s hip SoHo district, at 68 Prince Street, the 900sqft space features raw brick design elements highlighting the city’s heritage with a hint of greenery at the front.
The store houses its latest collection made with sustainably produced materials, including the It shoe, the Ballet Sneaker, and the launderable and eco-friendly satin sneakers Cristina Lace-Up Derby Flats worn by Amelia Gray Hamlin and Bella Hadid.
Established in 2020, everyday shoe brand Vivaia has attracted celebrity fans like Katie Holmes and Selena Gomez. After achieving over 100 per cent global growth last year, the company plans to expand its market presence across key regions in America, Europe, and Asia.
