VIDEO: How Thinx is driving honest conversations about periods

Thinx period underwear
Challenging taboos around period is a key focus for Thinx. Image: Supplied.
After decades of little to no innovation, there’s has been a revolution in period products in recent years. Consumers have been conditioned to discuss periods in code, but a whole host of new and exciting brands are leading a more open and honest conversation. US period proof underwear brand Thinx is one of the companies leading the change in this category. Here, Inside Retail’s Ruth Hogan chats with Lyndsey Arnold, VP Partnerships at Thinx Inc, about innovation in the category, chal

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