Italian luxury-fashion brand Versace opened a store on e-commerce site Lotte Premium Mall in South Korea on Monday.

Lotte Department Store says the store is a collaboration with the official importer Versace Korea and the online mall.

Forty lines of Versace products, including ready-to-wear and accessories including wallets, belts, clutches and jewellery is showcased on the fashion mall site.

Local media reports suggest online customers will be able to exchange purchases in Versace’s brick-and-mortar boutiques, including at Avenuel Main, Avenuel World Tower and Suwon. 

Myeong-gu Kim, head of the online division of Lotte Department Store said that in the future, Lotte Premium Mall plans to strengthen collaboration with international luxury brands to make their online entry into South Korea.

Versace is a luxury brand created in 1978 by Gianni Versace and his sister Donatella Versace.