Clothing company HanesBrands has appointed Richard Mcleod as VP and chief marketing officer of Champion.

With the new appointment, Mcleod will lead Champion’s global brand strategy and omni-channel brand positioning.

Prior to the new role, Mcleod held leadership positions at Canada Goose, Foot Locker Canada, Footaction, Hennessy, and Bacardi USA.

“We are excited to tap into Richard’s extensive experience in global brand management, knowledgeable insights around our core consumers, and dynamic leadership style,” said Vanessa LeFebvre, president of Global Activewear.

“Champion is a lifestyle brand born from sport, so as a former college athlete, it’s that meaningful heritage that motivates me to elevate the iconic brand by maximizing untapped global potential,” Mcleod, meanwhile, said.