Universal Music Group (UMG) has opened its first UMusic Shop location in New York City, further expanding the brand’s global retail footprint.

Located at 2 Penn Plaza, UMusic Shop NY is UMG’s first brick-and-mortar retail location in North America. It is positioned to become a new cultural hub for music and style in the heart of Manhattan. 

The store offers a curated selection of vinyl, merchandise, and accessories from UMG’s artist roster, including Olivia Rodrigo, Billie Eilish, Ariana Grande, Elton John, the Rolling Stones, and Post Malone. It also partnered with Awake NY on an exclusive capsule collection.

The company is also set to open a UMusic Shop in London’s Camden Market next week

“The launch of these two stores in New York and London further expands on our longstanding commitment to enhancing the ability of UMG’s iconic roster of artists, labels, songwriters, and brands to connect with their fans through exclusive experiences, merchandise, and bespoke collections,” said Susan Mazo, EVP and chief impact officer at UMG.

“Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share, and connect with the music, artists, and songs they are most passionate about.”

The NYC and London stores follow earlier launches in Madrid in June and in the heart of Tokyo’s Harajuku district in 2023. 

UMusic Shop is part of a global venture between UMG and UMusic Hospitality & Lifestyle, its entertainment-driven hospitality arm.