More than 1500 Ulta Beauty stores have joined the Uber Eats marketplace, offering on-demand or scheduled delivery for beauty and wellness products.

Consumers can now browse thousands of products from more than 600 brands across Ulta Beauty’s assortment – including makeup, skincare, haircare, fragrance, tools and more – on the Uber Eats app.

“At Ulta Beauty, we’re focused on creating seamless, flexible ways for our guests to discover and shop the brands they love – whenever and wherever they need them,” said Jodi Williams, VP of e-commerce at Ulta Beauty. 

“Partnering with Uber Eats allows us to extend our omnichannel experience, bringing our differentiated assortment of beauty and wellness products directly to our guests’ doors with speed and convenience – whether they’re planning ahead or need something in the moment.” 

The partnership reflects Uber Eats’ continued momentum in expanding beyond food delivery into everyday retail categories, including beauty, electronics, and home improvement.

“Consumers today are looking for both variety and flexibility when it comes to shopping for beauty products,” said Hashim Amin, head of grocery and retail for Uber in North America. 

“Our partnership with Ulta Beauty makes it easier for customers to discover and shop a wide range of beauty products, all delivered directly to their door – whether they need to refill their skincare essentials, shop for their mom’s favorite perfume for a last-minute gift, or any of the moments in between.” 

Earlier this year, Kroger teamed up with Uber to launch 2700 of its grocery stores on the Uber Eats, Uber, and Postmates applications nationwide.