True Religion has collaborated with Urban Outfitters to launch an exclusive 90s fashion collection for women.
The denim fabrication collection includes baggy cargo jeans, a multi-pocket utility vest, and a maxi skirt.
The companies noted that the Ricki relaxed straight and the wide leg and cargo/utility pants have been the best-sellers.
“Our partnership with True Religion is a match made in early aughts heaven, given the Y2K trend resurgence which shows no signs of slowing down,” said Laura Deady, SMD of buying and merchandising at Urban Outfitters.
“The collection is selling well both in-store and online, but the online sales have been remarkable. We’re seeing double-digit average weekly sell-thrus, with an average weekly sell thru in October alone at 20 per cent,” said Jim Kushner, EVP of North American Wholesale at True Religion.
The collection is available in 50 select Urban Outfitter stores in the US and overseas and on the e-commerce site urbanoutfitters.com.