Tropical Smoothie Cafe has ended 2023 with 176 store openings alongside other achievements. 

The company also secured 258 franchise agreements last year, paving the way for future expansion. 

“Tropical Smoothie Cafe drove fantastic growth in 2023, and I place so much of that achievement on our franchisees,” said Charles Watson, CEO of Tropical Smoothie Cafe. 

“Our incredible cafe operators are precisely what allow us to continue opening new locations in more communities than ever before, because they know that the key to this business is delivering an outstanding experience for each guest who walks through our doors.

“From high-quality products to exceptional guest service, our franchisees are the ones who make our Inspire Better mission a reality, and that sentiment only makes me more excited for what we’ll achieve in 2024.”  

In addition, in a continued effort to keep product innovation and the guest experience at the forefront of Tropical Smoothie Cafe operations, the brand also launched its first-ever line of bowls in addition to three new breakfast items.  

Further reading: Cafe chain Reborn Coffee begins Southeast Asian foray with Malaysia launch