Footwear brand Toms has appointed Katie Wagner as its new chief commercial officer, giving her responsibility for all global sales channels, including wholesale, e-commerce and marketplaces.

Wagner previously held senior commercial roles at Crocs and HeyDude, where she managed multiple portfolios, scaled regional operations and boosted revenue in several key markets.

“I had the great fortune of working with Katie at both Crocs and Melissa, so I know first-hand her unmatched ability to transform and build world-class footwear businesses,” shared Toms CEO Jessica Alsing.

“Katie is unrivalled in building commercial relationships, laying a strong strategic foundation for sales, and bringing a creative approach to how she thinks about the omni-channel consumer experience.”

Toms said her experience in disciplined execution and consumer-focused leadership positions her to strengthen partnerships, improve operating performance and support future brand expansion.

“I’ve been a fan of Toms shoes for many years, and I’m looking forward to reigniting its relevance,” remarked Wagner.