Reebok has tapped multi-platinum recording artist, actress, and entrepreneur Hilary Duff as its newest brand ambassador.

Complementing the announcement is the launch of Duff’s debut Reebok campaign, ‘Unfiltered & Unstoppable’, bringing together their authentic approaches to confidence, style and everyday movement.

Sharing her thoughts on the collaboration, she said Reebok is a brand that has always embraced originality and individuality.

“To me, style has always been about wearing what makes me feel my best and gives me confidence, whether I’m on the go, spending time with family, or fitting movement into my day. Reebok shares that mindset, and I’m looking forward to what’s ahead for this partnership.”

For over two decades, Duff has evolved from pop icon and actress into an entrepreneur, remaining a force in entertainment, music and fashion while inspiring audiences with her perspective on style.

Stefani Fleurant, EVP, sports and lifestyle marketing, said Duff has been a “cultural touchstone” given she’s always stayed true to herself throughout her evolution.

“She has built a genuine connection with audiences across generations, and her effortless approach to style, wellness and everyday movement makes her a natural fit for the brand.

“We’re excited to welcome Hilary to the Reebok family as we continue to connect with consumers through authentic storytelling and products that fit their lifestyles.”

Duff is now part of Reebok’s growing community, joining other ambassadors and creative partners such as Grammy-winning artist Karol G, Belmont Cameli, PartyNextDoor, Angel Reese and Julian Edelman, anchoring the brand’s next chapter across sport, fashion and culture.