Tommy Hilfiger has welcomed Blackpink’s Jisoo as one of its newest brand ambassadors. 

Debuting in the brand’s Fall 2024 campaign, the singer-actress dons a camel wool coat, a Breton-striped cardigan and a denim skirt on an open-top bus.

Jisoo expressed her excitement about the collaboration, stating that partnering with Tommy “feels like a dream come true.”

“This collection beautifully combines femininity with a modern sensibility, which resonates deeply with me,” she remarked.

Tommy Hilfiger described Jisoo as having a radiant presence, confidence, and tranquillity that stands out in the K-pop scene.

“Jisoo is the perfect ambassador for Tommy Hilfiger’s new classic collection, and we are delighted to welcome her to our Tommy family,” the company added.

Jisoo began her career with Blackpink before establishing herself as a singer and actress. She is also the face of several fashion brands, including Dyson, Alo Yoga, Self-Portrait, and Cartier. She was named global ambassador for Dior in March 2021.