The power of ‘invisible PR’ in retail

In the ever-changing world of retail, where each interaction with a customer has the power to mold perceptions of a brand, there lies a potent yet often underappreciated force: invisible PR. In my extensive experience working with retail behemoths such as Adidas, Nike and Westfield for over two decades, I have observed the profound impact of invisible PR on brand reputation and customer devotion. This article aims to shed light on the core of this frequently overlooked phenomenon, emphasizing it

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now