Texas permanent fine jewelry brand Loveweld has opened its first East Coast stores in New York and Washington DC while launching the exclusive Founders Collection, a new set of charms and 14K gold chains.

“My designs are inspired by connections to special memories, moments, seasons, or people in my life – but they’re designed to give people the medium to tell their own stories,” said Sarah Sides, founder and CEO of Loveweld.

To celebrate the openings, Loveweld will organize VIP events in its new studios in Soho, New York City, and Georgetown, Washington DC, where customers can experience the brand’s permanent accessories process firsthand with custom-tailored jewelry fittings. 

These events also offer an exclusive look at the Founders collection, including signature pieces like Strawberry, Saints Hand Charm, Marfa Cowboy Boot, and Heartburst Charm on Wednesday (Soho) and Friday (Georgetown).

“The Founders Collection continues Loveweld’s dedication to storytelling through jewelry,” the company said. 

The collection is available at Loveweld stores nationwide and on the brand’s website.