Kate Spade New York has reunited rapper Ice Spice and social media personality Charli D’Amelio for its Fall/Holiday 2025 campaign, “Spark Something Beautiful”, as the brand continues its focus on Gen Z and younger millennial consumers.

The two were first paired in a 2024 campaign that garnered strong online engagement. This year’s campaign also features singer-songwriter Laufey and model Reign Judge, expanding the cast while keeping the spotlight on the original duo.

At the center of the promotion is the Duo Bag, a convertible handbag designed to be worn in multiple ways. Priced between $298 and $348, the bag is now available in stores and online, with new colors scheduled for release throughout the season.

The casting of Ice Spice and D’Amelio reflects Kate Spade’s broader strategy to remain culturally relevant among Gen Z and younger millennials, using familiar influencer pairings and lifestyle messaging to build emotional connection with consumers.

“At Kate Spade New York, we believe that the little moments shared together are what truly brighten life,” said Kaisy Mae O’Reilly, senior VP of marketing.

“Like the Duo Bag, our campaign stars reflect uniqueness and versatility, yet shine brightest together. At its heart, this campaign is about how showing up for each other can transform even the simplest moments into something extraordinary.”

The campaign will run across digital, social, and in-store channels through February.