Smoothie King has signed a multi-unit development agreement with entrepreneur Na’im Muhammad to open three new stores each in Las Vegas and Chicago.
The partnership brings Smoothie King’s additional stores to 93 since August.
“As we continue to grow nationwide, Chicago and Las Vegas remain priority markets and we couldn’t be more excited about expanding our reach in both cities’ vibrant and diverse communities,” said Chris Bremer, chief development officer at Smoothie King.
Muhammad currently has eight franchised restaurants including Dunkin’, Burger King, and Popeyes.
“We look forward to working with him to open these stores and quickly expand our footprint in and around both regions,” Bremer said, noting Muhammad’s expertise in the franchising business.
Meanwhile, Muhammad said he decided to embark on the Smoothie King franchise amid growing demand for healthy options.
“For our next investment, we were in search of a concept unique to the restaurant industry and we believe Smoothie King’s prioritization of convenient and purpose-driven products positions the brand for great success understanding where the industry is heading,” said Muhammad.
“Being a part of Smoothie King’s multi-city expansion plans allows us to play a vital role in solidifying the brand’s presence in these influential markets while also meeting the increasing demand for nutritious offerings.”
Smoothie King is looking to expand further in new and existing markets as FY23 ends.