Signet Jewelers plans to retire its James Allen brand in the new fiscal year as the company focuses on growing its core brands.

The company said it will sunset the jamesallen.com site over the second quarter. It will treat the brand as a proprietary collection, with related products and styles transitioned to the Blue Nile website.

The transition is expected to result in $60 to $80 million in net revenue lost, with a minimal impact on operating income.

On the earnings call, CEO JK Symancyk said the company placed an “outsized” focus on its three largest brands – Kay Jewelers, Zales and Jared – which represent about 70 per cent of revenue. 

“For fiscal 2027, we’re sharpening our go-to-market strategy for these brands and taking action to evolve assortment and product design and elevate the customer experience, both in-store and online,” Symancyk said.

The company will also accelerate renovations to touch 30 per cent more stores this year, with a focus on brands and markets that represent the best opportunities, he added.

In the fourth quarter of FY26, Signet reported a 0.7 per cent drop in same-store sales. Meanwhile, net income soared 150 per cent to $250 million.

For the full year, same-store sales rose 1.3 per cent, and net income surged from $61 million to $294 million.