American denim brand True Religion has launched its first store in New Delhi at Ambience Mall, Vasant Kunj.

Spanning more than 1100sqft, the store features a modern design that aims to provide an “elevated” shopping experience.

The boutique showcases the brand’s Spring/Summer 2025 collection, highlighting premium fabrics, signature stitching, and distinctive cuts.

Arjun Gehlot, director at Ambience Group, said the brand’s launch is a testament to offering customers a premium retail experience. 

“True Religion’s bold and iconic style aligns perfectly with the dynamic fashion culture of our mall,” he added.

“We are thrilled to welcome the brand and look forward to seeing it become a favourite destination for denim enthusiasts and trendsetters in the city.”

Founded in 2002 by Jeffrey Lubell and Kym Gold, True Religion is headquartered in California and is known for its bold denim designs.