Seraphine to open its first brick-and-mortar store in Los Angeles

(Source: Supplied)

Maternity and nursing clothes retailer Seraphine will open its first Los Angeles location within a few days. 

The third Seraphine Maternity store in the US, it will be the brand’s eighth boutique worldwide, including London and Paris.

According to the company, the LA boutique is the most pregnancy-parent-friendly of its stores yet, boasting a soft, bright and welcoming setting with a bathroom and nursing corner, providing a calm space for mothers to feed their babies in comfort and privacy. 

Seraphine collaborated with Leap, a technology that allows companies to deploy shops in conjunction with e-commerce, to create a warm and homely in-store experience that includes a private dressing space for intimate shopping and VIP dressing.

The Los Angeles store will host in-store events and immersive experiences, creating a support community for mothers and those expecting. 

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