Sephora has appointed former Bulgari executive Jenny Cheah as its new MD of Southeast Asia, Oceania & South Korea.

In her new role, Cheah will work closely with Sephora Asia president Alia Gogi to oversee the business growth in these regions. 

Having served at LVMH since 1999, Cheah spent seven years working at Bulgari, overseeing the expansion of South Asia as regional MD before being appointed as president of Greater China in 2021. She joined the French luxury group as a management trainee at DFS. 

“With her robust knowledge of the prestige industry and Southeast Asia, she will play an instrumental role in our ambition to continuously elevate the Sephora experience to create the most loved beauty community in the world,” said Gogi. 

Sephora currently has some 3000 points of sales across 36 markets. The multi-brand retailer launched its first ‘Store of Future’ concept in Asia at Singapore’s Raffles City last September.