BigCommerce merchants experienced higher Thanksgiving Day and Black Friday gross merchandise value (GMV) this year than last year.

The tech company’s data showed that BigCommerce sellers saw a 14 per cent increase in GMV on Thanksgiving Day as total orders rose 5 per cent year on year and an 8 per cent growth in the average order value based on a same-store basis, while the broader global online industry saw just a 1 per cent increase year on year, according to Salesforce.

Meanwhile, Black Friday GMV climbed 6 per cent as total orders jumped 5 per cent and average order value increased 1 per cent.

“On Thanksgiving Day and Black Friday, BigCommerce customers grew sales 9 per cent relative to the same days last year on a same-store basis, which is higher than industry-wide US e-commerce growth through the first three quarters of the year,” said Brent Bellm, CEO at BigCommerce.

“We attribute the above-average performance of BigCommerce merchants to our platform’s leading enterprise capabilities, performance and strong sitewide conversion rates.”

The National Retail Federation (NRF) forecasts a 3 per cent to 4 per cent increase in FY23 US holiday sales to between $957.3 billion and $966.6 billion.