Sportswear brand Salomon has opened its first flagship store in Latin America, in Mexico City.
Steve Doolan, president and GM for the Americas, says the Mexico location is just the first of a wider rollout in key markets in the region this year.
“Mexico City is not just an important city for Mexico and Latin America; it has become a globally recognized epicenter for art, culture and food,” Doolan told Footwear News.
“It’s important for Salomon to be connected to this vibrant and influential community.”
Spanning 2850sqft, the store blends a traditional retail format with community amenities, which Salomon says support running, culture and urban exploration.
Features include lockers for runners, a product-testing area, and the Salomon Cafe, positioning the store as a “convenient base” where customers can store belongings, try products, and gather before or after runs.
“This new hub combines our retail vision with Salomon’s first showroom in Mexico and will enable us to connect with local communities of creatives and runners,” added Katarina Cloidt, MD of Salomon Latin America.
