Energy and momentum: Reebok Pacific GM on store strategy and growth plans

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Following its acquisition by Brand Collective earlier this year, Reebok Pacific has been taking big strides in Australia. The brand has a range of partnerships in the works, and recently opened its first domestic flagship – a 167sqm store at Chadstone Shopping Centre, showcasing new trends and styles, and introducing new customers to the vintage brand. Inside Retail spoke to Reebok Pacific general manager Ashley Sampson about all things Reebok – including the brand’s plans for growth in th

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