Heinz and Kate Spade have partnered to launch a limited-edition apparel collection, inspired by the spirits of both brands.
The summer collection, featuring Heinz’s ketchup red color and Kate Spade’s joyful styles, contains totes, pouches, small leather goods, ready-to-wear tees, footwear, keychains and phone cases.
“Kate Spade New York shares many values with Heinz – from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched, to exhibiting true devotion to our fans. In return, both brands have incredibly loyal fanbases that transcend generations,” said Megan Lang, head of global Heinz brand communications and creativity.
The collection is also part of Heinz’s global creative strategy “Irrational Love”.
With prices between $45 and $398, the Heinz x Kate Spade collection will be sold at selected Kate Spade New York stores, department stores, and wholesale sites, as well as online in global markets including China, Europe, Japan, North America, and Southeast Asia.