Rapper Chief Keef collaborates with True Religion in capsule collection

Rapper Chief Keef collaborates with True Religion in capsule collection
(Source: True Religion)

Denim clothing company True Religion has teamed up with hip-hop artist Chief Keef’s streetwear brand Bad Weather for an exclusive capsule collection split into two parts.

The first half of the collection will include various design elements, such as co-branded hardware, heavyweight fabrics, vintage dyes, and unique textures.

Chief Keef, also known as Keith Farrelle Cozart, is an American rap artist, songwriter, and producer known for his drill music. He records and produces for his label, Glo Gang.

According to Keef, the collaboration signifies a “true full circle moment.” He previously collaborated with True Religion in 2022 for the release of his song “True Religion Fein.”

“Now, in just two years, I’ve created my clothing brand and am partnering again with one that has meant so much to me throughout my career,” he added. 

For this latest project, Keef will take on the role of director for the campaign’s photoshoot. The collaboration aims to set new trends while staying true to the “edgy” aesthetic.

“The Bad Weather x True Religion capsule reflects the energy between our two brands, and I can’t wait to see this collection being worn by all my fans,” concluded Keef

The limited-edition collaboration ranges from $20 to $79 for accessories and $69 to $259 for tees, jeans, hoodies, and vests. Part two of the collection is set to launch in the Fall of this year.

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