Ralph Lauren sales mix ‘optimism and pessimism’

The latest Ralph Lauren sales figures come with a mixed dose of both optimism and pessimism. The pessimism is from the continued slide in sales, which tumbled on both a total and comparable basis. More optimistically, the drop in sales is now flattening out, with some of the decline deliberately engineered as the company looks to rebuild its brand. According to the apparel brand, US sales fell 10 per cent in the last quarter of last year, although this was mitigated a little by a 28 per cent inc

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