Cashback shopping platform Rakuten has launched an exclusive membership program for designer brands to help them connect with select customers.

The program – Rakuten+ – offers brands access to the most loyal and active shoppers of designer fashion on the platform, the company said.

These shoppers will earn at least 10 per cent cashback on participating brands and retailers. Brands can then leverage such incentives to grow their audiences, boost sales, and engender loyalty.

“By partnering with Rakuten+, these brands can tap into a unique value proposition within an exclusive luxury bubble,” said Julie Van Ullen, chief revenue officer of Rakuten Rewards.

“Rakuten+ offers a dedicated platform, built only for designer brands to showcase their offerings, enabling them to maintain their elevated brand perception while capitalizing on Rakuten’s unique Cash Back service to drive loyalty.”

The new membership program will be available in fall this year.