Michigan-based private equity investor Mitchell Family Office (MFO) has acquired Colorado luxury beauty chain Cos Bar for an undisclosed amount. 

The acquisition is part of the equity group’s strategic plan to expand its portfolio in luxury beauty, aligning with the beauty retailer’s transformation. 

The Cos Bar owner is looking to geographically expand Cos Bar’s beauty presence, while operating the brand in support of Swan Beauty, an MFO-owned beauty technology platform.

“Cos Bar is a brand with deep heritage, a loyal client base, and a phenomenal reputation for excellence in luxury beauty,” said Mark Mitchell, MFO’s managing partner. 

“At MFO, we invest in brands with strong founders and passionate leaders, and we see tremendous opportunity to build on Cos Bar’s success with innovation, scale, services and technology,” said Mitchell.

Oliver Garfield, CEO of Cos Bar, said the brand, through the acquisition, is expanding its customer reach and enhancing its customer experience in luxury beauty retail, while preparing to celebrate its 50th anniversary.

Founded in 1976 in Aspen, Cos Bar operates 21 stores and offers personalised services such as expert curation on its omnichannel offer across the US.

The chain offers an assortment of global beauty brands, including La Mer, La Prairie, Estée Lauder, and Dolce & Gabbana.

This year has seen several beauty brands expand in the US, including Ulta Beauty and newcomer Sukoshi.