Pottery Barn Teen, Williams-Sonoma’s home brand, has partnered with the apparel brand Pink Palm Puff to release a new collection of home furnishings and accessories. 

The product line includes textiles, decorative accessories, bath items, storage, backpacks, and beach gear intended for teenage living and study spaces.

Pink Palm Puff was established in 2023 by Lily Balaisis, who was 15 years old at the time of the brand’s launch. The clothing label is recognized for its embroidered hoodies, loungewear, swimwear, and pajamas. 

The collaborative collection, Balaisis, incorporates coastal-themed imagery, such as palm trees, hibiscus flowers, and seashells, featuring a pastel color scheme consisting primarily of pink, mint, and lavender.

According to Williams-Sonoma, the brand’s corporate framework emphasizes a digital-first approach and uses eco-friendly and sustainable materials designed to lower environmental impact. 

“She has built Pink Palm Puff around a vibrant, optimistic point of view that teens genuinely connect with,” said Allison Spampanato at Pottery Barn Teen.

“Together, we translated the brand’s signature colors, coastal motifs and playful spirit into a collection that feels fresh, expressive, and full of personality. The result is a dreamy, surf-inspired assortment that gives teens new ways to bring their individual style into every corner of their space.”

The Pink Palm Puff and Pottery Barn Teen collection items are available on the retailer’s website and in physical stores.

The corporate parent operates globally across several home retail brands, including West Elm and Pottery Barn Kids.

In April, the brand also teamed up with surf brand Billabong to launch a new line of home goods and accessories aimed at the teen and college dorm markets.